WASHINGTON, DC: In what may be one of the first PR efforts on behalf of archeology, the northern Virginia office of Parson Engineering Science is seeking a public-outreach coordinator.
WASHINGTON, DC: In what may be one of the first PR efforts on
behalf of archeology, the northern Virginia office of Parson
Engineering Science is seeking a public-outreach coordinator.
The company is looking for someone with a working knowledge of
archeology as well as communications expertise. ’This is the first I’ve
heard of them hiring somebody to do public outreach for archeology,’
said Thomas Wheaton, executive director of the American Cultural
Susan Henry Renaud, president for the Society for Historical
Archeology, painted the picture of a profession in transition. ’We’re
moving out of the Ivory Tower and into the real world,’ she said,
noting that archeologists have rarely placed much emphasis on PR.
Nor have engineering firms or public departments, Wheaton added. ’We
try to convince our clients of the importance of opening up what we
find to the public,’ he explained. ’Clients are becoming aware that the
public likes to see displays of cultural and historical artifacts. It’s
Wheaton, who also heads the New South Associates consulting firm in
suburban Atlanta, said that archeologists are clearly becoming more
PR-savvy. ’Last year at our annual conference, a PR agency, a cultural
resources management firm and a school principal discussed how we can
develop what we find into formats that are interesting and available to
the public,’ Wheaton said. After all, he noted, the work is often
directly or indirectly funded by taxes.