NEW YORK: The wire-service war is showing signs of heating up overseas, with both PR Newswire and Business Wire moving decisively to up their international muscle.
NEW YORK: The wire-service war is showing signs of heating up
overseas, with both PR Newswire and Business Wire moving decisively to
up their international muscle.
Hoping to increase the reach of its ProfNet expert-sourcing service, PRN
has affiliated with similar networks in the UK (ExpertNet) and Germany
(Informationsdienst Wissenschaft). ProfNet president Dan Forbush added
that deals to expand the service into France, Sweden and South Africa
should be finalized within the next two months.
ProfNet, generally accepted as the expert-sourcing sector leader, claims
that it currently relays 600 reporters’ queries each week to the 14,000
information officers who subscribe to the service. ’As PR Newswire moves
into new markets around the world, it will take ProfNet along with it,’
While BW has made headway with its answer to ProfNet, ExpertSource, it
still lags behind. Undeterred, the company has continued its
international push by cementing a partnership with South African
hi-tech, business and financial news service ITWeb. The deal gives BW a
coveted partner in the region and allows ITWeb founder and managing
director Jovan Regasek to offer clients the international media services
While both PRN and BW offer their core news-distribution services
worldwide, the companies are constantly looking to expand their overseas
In the last year alone, BW negotiated agreements with news organizations
in Europe, Asia, Africa and Latin America. PRN, for its part, has opened
bureaus in London, Frankfurt, Paris and Hong Kong.