Wire services up overseas muscle

NEW YORK: The wire-service war is showing signs of heating up overseas, with both PR Newswire and Business Wire moving decisively to up their international muscle.

NEW YORK: The wire-service war is showing signs of heating up overseas, with both PR Newswire and Business Wire moving decisively to up their international muscle.

NEW YORK: The wire-service war is showing signs of heating up

overseas, with both PR Newswire and Business Wire moving decisively to

up their international muscle.



Hoping to increase the reach of its ProfNet expert-sourcing service, PRN

has affiliated with similar networks in the UK (ExpertNet) and Germany

(Informationsdienst Wissenschaft). ProfNet president Dan Forbush added

that deals to expand the service into France, Sweden and South Africa

should be finalized within the next two months.



ProfNet, generally accepted as the expert-sourcing sector leader, claims

that it currently relays 600 reporters’ queries each week to the 14,000

information officers who subscribe to the service. ’As PR Newswire moves

into new markets around the world, it will take ProfNet along with it,’

said Forbush.



While BW has made headway with its answer to ProfNet, ExpertSource, it

still lags behind. Undeterred, the company has continued its

international push by cementing a partnership with South African

hi-tech, business and financial news service ITWeb. The deal gives BW a

coveted partner in the region and allows ITWeb founder and managing

director Jovan Regasek to offer clients the international media services

they desire.



While both PRN and BW offer their core news-distribution services

worldwide, the companies are constantly looking to expand their overseas

networks.



In the last year alone, BW negotiated agreements with news organizations

in Europe, Asia, Africa and Latin America. PRN, for its part, has opened

bureaus in London, Frankfurt, Paris and Hong Kong.



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