Strategic snares Saga PR account

RESTON, VA: Saga Software has awarded its PR business - worth as much as dollars 500,000 over the next year - to the Maryland-based Strategic Communications Group (SCG).

RESTON, VA: Saga Software has awarded its PR business - worth as much as dollars 500,000 over the next year - to the Maryland-based Strategic Communications Group (SCG).

RESTON, VA: Saga Software has awarded its PR business - worth as

much as dollars 500,000 over the next year - to the Maryland-based

Strategic Communications Group (SCG).



According to director of corporate and marketing communications Mark

Root, Saga is intent on using PR to distinguish the company from its

fellow would-be tech innovators. He selected SCG over 10 suitors,

including fellow finalists Blanc & Otus and Minkus & Dunne

Communications.



’Strategic had the most aggressive approach and the most detailed

knowledge of the niche market,’ he explained. Root’s familiarity with

the agency dates back to his tenure as director of communications for

Unisys’ federal division, which worked with SCG.



Saga had been affiliated with German tech behemoth Software AG before

its US management team broke away and went public in 1997. ’We were a

little bit late in the market,’ Root conceded.



SCG has also been tapped for PR and a host of related marketing

activities by Webversant, a Fairfax, VA-based start-up that provides

voice-enabled Web sites and databases.



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