Shandwick returns to GA

ATLANTA: Shandwick is ready to give the Atlanta market another try, taking over the local office of Interpublic sibling Weber.

ATLANTA: Shandwick is ready to give the Atlanta market another try, taking over the local office of Interpublic sibling Weber.

ATLANTA: Shandwick is ready to give the Atlanta market another try,

taking over the local office of Interpublic sibling Weber.



It’s not shocking that Weber decided to leave town - the agency actually

lost money in the hot Atlanta market last year, with income down 24%

from 1998. The big question is whether Shandwick’s latest try in Atlanta

will prove more successful than past attempts.



In 1988, Shandwick arrived in town following the acquisition of A. Brown

Olmstead Associates. When Olmstead bought back the rights to her name in

1995, the office name was subsequently transitioned from Shandwick to

IPG’s Golin/Harris - which also suffered in Atlanta in 1999, with income

down 15%.



The Weber office Shandwick is taking over also has IPG-centric

roots.



In 1998, ad behemoth McCann-Erickson (also an IPG company) acquired

local independent Fitzgerald & Company, which had previously swallowed

up Julie Davis & Associates. McCann invited Weber to join the party when

Davis retired that year.



Shandwick/Houston chief Rick Moore, who will take the lead in Atlanta,

promised that the firm is very serious about establishing a major-league

presence in the city this time around. ’Our hope by the end of the year

is to have 20 to 25 people,’ he said. ’We’d like to get to dollars 5 or

dollars 6 million.’ Should the firm achieve those numbers, it would

represent an 83% increase in revenues and a 72% jump in staff.



According to Moore, Shandwick’s immediate plans include shifting the

firm’s Coca-Cola, Kodak and Franklin Covey business to Atlanta from

Minneapolis, New York and Houston respectively. The agency also hopes to

seize new tech business from companies based in the Carolina Research

Triangle.



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