ATLANTA: Shandwick is ready to give the Atlanta market another try, taking over the local office of Interpublic sibling Weber.
ATLANTA: Shandwick is ready to give the Atlanta market another try,
taking over the local office of Interpublic sibling Weber.
It’s not shocking that Weber decided to leave town - the agency actually
lost money in the hot Atlanta market last year, with income down 24%
from 1998. The big question is whether Shandwick’s latest try in Atlanta
will prove more successful than past attempts.
In 1988, Shandwick arrived in town following the acquisition of A. Brown
Olmstead Associates. When Olmstead bought back the rights to her name in
1995, the office name was subsequently transitioned from Shandwick to
IPG’s Golin/Harris - which also suffered in Atlanta in 1999, with income
The Weber office Shandwick is taking over also has IPG-centric
In 1998, ad behemoth McCann-Erickson (also an IPG company) acquired
local independent Fitzgerald & Company, which had previously swallowed
up Julie Davis & Associates. McCann invited Weber to join the party when
Davis retired that year.
Shandwick/Houston chief Rick Moore, who will take the lead in Atlanta,
promised that the firm is very serious about establishing a major-league
presence in the city this time around. ’Our hope by the end of the year
is to have 20 to 25 people,’ he said. ’We’d like to get to dollars 5 or
dollars 6 million.’ Should the firm achieve those numbers, it would
represent an 83% increase in revenues and a 72% jump in staff.
According to Moore, Shandwick’s immediate plans include shifting the
firm’s Coca-Cola, Kodak and Franklin Covey business to Atlanta from
Minneapolis, New York and Houston respectively. The agency also hopes to
seize new tech business from companies based in the Carolina Research