Shandwick opens its doors in hot N. Virginia market

HERNDON, VA: Shandwick/DC will join the invasion of large agencies into Northern Virginia with the opening of an office in Herndon on Friday - that is, if technology cooperates.

HERNDON, VA: Shandwick/DC will join the invasion of large agencies into Northern Virginia with the opening of an office in Herndon on Friday - that is, if technology cooperates.

HERNDON, VA: Shandwick/DC will join the invasion of large agencies

into Northern Virginia with the opening of an office in Herndon on

Friday - that is, if technology cooperates.



Ben Boyd, EVP and manager of the agency’s DC technology practice, said

the office debut has been delayed because of problems with the

installation of a T1 line. Nevertheless, Shandwick/DC is planning to

shift about 10 of its 25 hi-tech staffers to the new outpost.



Unlike several other firms that have opened their doors in Northern

Virginia, the agency plans to shift more than a small percentage of its

local resources to the new office. ’This will not be a satellite

office,’ Boyd emphasized.



’We’re not making a ghostprint here - it’s a footprint.’



Additionally, Boyd said that he expects to hire staff specifically for

the Herndon office. ’The culture will be decidedly different,’ he said,

noting the contrast between dressed-to-the-nines DC and the informal

Northern Virginia hi-tech climate.



Boyd claimed that Shandwick’s Washington tech practice will bill about

dollars 5 million this year - up dramatically from a year ago, when Boyd

said the practice was barely billing ’a quarter of a million dollars.’



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