Christine Barney, president of Weber’s Miami outpost, obviously likes to
fish. But she also has a people-centric philosophy that’s served her
well in today’s PR climate.
Who will be the PR industry’s next big hero, and why? Whoever can figure
out how to make smart college students decide to choose a career in PR
over a dot-com or consulting company.
What would you like to change about the PR industry? Too many times
clients come to me with a bad PR experience coloring their
There is a tremendous amount of overpromising and failure to deliver in
How do you make a difference? Last Halloween, I dressed as a circus
Sometimes I think that’s my key role, orchestrating the many activities
that happen here each day and minimizing the stress and crisis
situations that are inevitable in our business.
How did you get into PR? Fate. I was in radio and not happy, so I took
my communications degree to a headhunter and asked ’What can I do?’ I
interviewed with an ad agency, a film company, a record company, a PR
agency and a production firm, and decided I’d take the first offer. PR
was the first taker.
Tell us something interesting about your agency. We regularly have
all-staff get-togethers to take Salsa dancing lessons, or have a formal
Friday with mimosas and tuxedos.
Name one thing about your past that people would be surprised to
Even though I’m only five feet tall and under 100 pounds, I worked as a
lifeguard when I was a teenager.
Do you have a secret daily pleasure? Long showers (until the hot water
runs out) thinking about what the day will hold.
What are your best and worst habits? My best habit is that I’m fast -
fast with decisions, fast with tasks. My worst habit is that I hate
What would you do if you didn’t do what you do? I would write for me and
not for others.
What is your idea of perfect bliss? Time with my loved ones on a beach
with chocolate-covered strawberries and no clocks.
How did you get where you are today? Eternal optimism. We will be
smarter than the competition and get this business. We will do a great
job. Tomorrow will be better than today.