MediaMap seeks agency of record

CAMBRIDGE, MA: Less than two months after taking the helm at MediaMap, CEO Steve Keeble has launched a search for an agency of record.

CAMBRIDGE, MA: Less than two months after taking the helm at MediaMap, CEO Steve Keeble has launched a search for an agency of record.

CAMBRIDGE, MA: Less than two months after taking the helm at

MediaMap, CEO Steve Keeble has launched a search for an agency of

record.



Keeble, who has yet to compile a list of potential candidates, added

that he has no plans to hire in-house PR pros ’unless they have industry

knowledge and sales and marketing expertise.’



The agency search follows a reorganization of MediaMap’s marketing

department.



After close examination, Keeble opted to disband the company’s product

marketing group - thus showing a handful of employees the door. Its

marketing communications group, however, was left undisturbed.



Industry sources suggested that the agency MediaMap selects will need to

display strong media ties as well as b-to-b and Internet expertise.



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