MediaMap challenges ProfNet with new SourceNet

CAMBRIDGE, MA: MediaMap has entered the ’expert’ sourcing business with SourceNet, a service designed to challenge current sector leader ProfNet.

CAMBRIDGE, MA: MediaMap has entered the ’expert’ sourcing business with SourceNet, a service designed to challenge current sector leader ProfNet.

CAMBRIDGE, MA: MediaMap has entered the ’expert’ sourcing business

with SourceNet, a service designed to challenge current sector leader

ProfNet.



Functional since May as part of the MediaMap Press Network, SourceNet

was formally kept under wraps while the company worked out a handful of

kinks. MediaMap claims that 5,000 PR pros and 9,000 journalists have

already registered, generating an average of 25 queries a day.



As opposed to PR Newswire’s ProfNet and Business Wire’s ExpertSource,

which are e-mail-based, SourceNet is Web-based (accessible at

www.mediamap.com).



In this model, users post a query and all responses are logged in one

central location. With ProfNet and ExpertSource, all responses to a

given query are received via individual e-mails.



MediaMap Press Network program manager Erin Mitchell touts this as the

service’s key advantage. ’It provides more control,’ she explained.



’Journalists don’t like to get floods of e-mails from PR folks.’



However, Business Wire PR manager Dan Savio touts the e-mail

approach.



’It is much more intimate, and a personalized method we’ve found

journalists prefer.’



With around 13,000 registered experts and thousands of journalists

generating 150 queries a day, PR Newswire’s ProfNet is the clearly the

leader in the expert sourcing business. The service plans to offer

Web-based functionality shortly.



’We’re going to see more and more of these services,’ said ProfNet

president Dan Forbush. ’Now, you have Business Wire, MediaMap and

Direct-PR.com.



But also you have to look at ’knowledge marketplaces’ such as EXP.com

and keen.com that sell expertise. That’s where we’re headed.’



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