Lincoln-Mercury elevates its own

IRVINE, CA: Ford has promoted Jim Trainor to fill its top Lincoln-Mercury PR slot.

IRVINE, CA: Ford has promoted Jim Trainor to fill its top Lincoln-Mercury PR slot.

IRVINE, CA: Ford has promoted Jim Trainor to fill its top

Lincoln-Mercury PR slot.



Trainor, who becomes director of public affairs, was formerly the

company’s manager of public affairs. He assumes the post vacated when

Tom Mattia resigned earlier this month to become VP of global

communications at EDS (PRWeek, July 17 and 24).



Direct promotions are relatively rare within the huge in-house PR

operations of large automobile companies, which typically use openings

to move PR personnel around in giant games of musical chairs. But Mattia

said that Trainor is worthy of the top Lincoln-Mercury slot: ’Jim’s very

deserving of this promotion.’



Trainor’s promotion comes at a time when Lincoln-Mercury’s upscale

vehicle business is booming. Last year, the company introduced the

Lincoln LS, subsequently selected as ’Car of the Year’ by Motor Trend

magazine and a bounding sales success.



Trainor joined Ford in 1984 as a writer in the dealer-publications

department, advancing to the corporate news department a year later. He

served a stint as assistant public affairs manager in the parts and

service division before becoming public affairs manager for Ford Truck

in 1991. From 1995 to 1998, he was Midwest regional public affairs

manager.



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