K&J alumni open PR writing service

NEW YORK: Hoping to address the PR profession’s writing void, two Kratz & Jensen alumni have set up Invisible Ink Ghostwriting Services.

NEW YORK: Hoping to address the PR profession’s writing void, two Kratz & Jensen alumni have set up Invisible Ink Ghostwriting Services.

NEW YORK: Hoping to address the PR profession’s writing void, two

Kratz & Jensen alumni have set up Invisible Ink Ghostwriting

Services.



The company, founded by former K&J VPs Robert Barr and Andrew Friedman,

is designed to assist time-pressed PR firms and Internet companies with

their writing needs. Since formally opening its doors on July 1,

Invisible Ink has snared Travel + Leisure magazine, Z.com and Worth

Interactive as clients.



Friedman, who helped author Alfred Portale’s Gotham Bar and Grill

Cookbook during his K&J tenure, said he decided to start the new company

simply because he enjoyed the writing side of his job. Barr, for his

part, has published short stories and worked on museum catalogues.



’The economy is booming and there are so few good employees,’ Barr

said.



’The writing has become a line-item expense, and it is effective to

outsource it.’



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