Edelman completes deal with Rowland

NEW YORK: In a move that adds dollars 9 million in fees to the firm’s bottom line, Edelman has completed its acquisition of Rowland’s international operations (PRWeek, May 22).

NEW YORK: In a move that adds dollars 9 million in fees to the firm’s bottom line, Edelman has completed its acquisition of Rowland’s international operations (PRWeek, May 22).

NEW YORK: In a move that adds dollars 9 million in fees to the

firm’s bottom line, Edelman has completed its acquisition of Rowland’s

international operations (PRWeek, May 22).



The deal creates a new alliance between Edelman and Rowland’s parent

company, Saatchi & Saatchi, which is in the process of being acquired by

Publicis. It could well pay off for Edelman in a major way: one of S&S’s

biggest clients is Procter & Gamble, which was reportedly very eager for

the ad agency to align with a global PR firm.



Here’s how the pieces will fall into place: the holding company Daniel

J. Edelman Inc. will pick up the London, Hong Kong and Australian

offices of Rowland, while Incepta-owned Citigate will acquire the

dollars 1 million Milan office.



Rowland’s dollars 4 million London office will then become part of

Edelman’s new-media-oriented sister agency, PR21. The Australian and

Hong Kong offices, in turn, become part of the Edelman Worldwide

network.



The Rowland deal obviously drastically alters the overseas strategy of

Edelman and PR21. ’Right now, 65% of our business is in the US,’ said

prexy Richard Edelman. ’We want to move that more towards a 50/50 split.

The aim is to increase global clients.’



Edelman currently counts Ericsson, UPS and Johnson & Johnson among its

biggest global accounts.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.