DIARY: Sibling rivalry haunts PR sister act

While relationships are everything in PR, few bonds are stronger than the one between sisters. But when your little sis follows you into the business and starts working on competing accounts, what’s a gal to do?

While relationships are everything in PR, few bonds are stronger than the one between sisters. But when your little sis follows you into the business and starts working on competing accounts, what’s a gal to do?

While relationships are everything in PR, few bonds are stronger

than the one between sisters. But when your little sis follows you into

the business and starts working on competing accounts, what’s a gal to

do?



That’s the situation Susan Schumacher, a VP in Brodeur’s healthcare

practice, has found herself in. Little sister Julie Schumacher

Ciardiello is now an SVP at Vorhaus & Company.



’In the early ’90s, I worked at Creamer Dickson Basford and she was at

Mullen Advertising,’ Julie explains. So while she was getting ink for

Ocean Spray, Susan was doing the same for Very Fine Juices. When Julie

promoted the Digital Seniors Golf Classics, Susan was promoting a PGA

tournament.



’She is the reason I got into PR,’ says Julie. The two claim they’ve

never shared secrets but admit to helping each other out on

occasion.



Guess that blood is thicker than PR.



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