Bush adds three for press relations

AUSTIN: The George W. Bush campaign has beefed up its communication staff by adding three regional spokespeople to handle state press relations.

AUSTIN: The George W. Bush campaign has beefed up its communication staff by adding three regional spokespeople to handle state press relations.

AUSTIN: The George W. Bush campaign has beefed up its communication

staff by adding three regional spokespeople to handle state press

relations.



The appointments were announced by Bush’s regional press director,

Tucker Eskew, who suspended his own South Carolina PR practice in May to

join the Bush camp (PRWeek, May 29). He will supervise the new hires

while orchestrating media relations efforts in the Southeast.



Ken Lisaius, most recently a senior associate with the Gabbe Group in

New York, has been assigned to the Northeast and Pacific Northwest

regions.



Lisaius also spent several years as press secretary for US Rep. George

Neathercutt.



The campaign has also taken Bob Hopkins away from Cunningham

Communication’s Austin office, where he was an account manager. Hopkins

has worked on congressional campaigns in California and for Sen. Chuck

Hagel. He will be responsible for media relations in the mountain

region, including Arizona and New Mexico.



Finally, Andrew Malcolm, already employed by Bush, was promoted to

regional spokesman for the Midwest. Malcolm spent the early months of

the campaign assisting with state press relations and working with the

Texas first family. He is a former press secretary for Montana governor

Mark Racicot.



Conspicuously missing from the campaign’s stated coverage area is

California.



Eskew declined to discuss Bush’s PR plans there, but indicated that the

historically liberal state would be handled as ’a separate entity.’ He

added that the geographical staff divisions are not rigid: ’We’ve got

the country covered.’



In addition to working with state press corps, the new hires will be a

part of Bush’s convention media operation, said Eskew, who is working on

battleground states.



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