Arnold terminates PMK, signs on with Full Picture

NEW YORK: Arnold Schwarzenegger has left powerhouse celebrity shop PMK for Full Picture, a 15-strong bi-coastal agency formed one year ago by Rogers & Cowan vet Desiree Gruber.

NEW YORK: Arnold Schwarzenegger has left powerhouse celebrity shop PMK for Full Picture, a 15-strong bi-coastal agency formed one year ago by Rogers & Cowan vet Desiree Gruber.

NEW YORK: Arnold Schwarzenegger has left powerhouse celebrity shop

PMK for Full Picture, a 15-strong bi-coastal agency formed one year ago

by Rogers & Cowan vet Desiree Gruber.



Reportedly impressed by Full Picture’s work on behalf of pregnancy Web

site Thatglow.com, Schwarzenegger has charged the agency with promoting

his films, business ventures and charitable projects. Among Full

Picture’s first activities will be hyping Schwarzenegger’s upcoming

Warner Bros.



film Collateral Damage and an event to benefit October’s Inner City

Games, which will see the actor team with sports legend Muhammad

Ali.



’I was looking to find a team to head an innovative, non-traditional

approach to public relations,’ Schwarzenegger said.



PMK, which counts everyone from Tom Cruise to Jodie Foster to Calista

Flockhart among its clients, expressed regret at Schwarzenegger’s

decision.



’I’ve known him for 20 years,’ said PMK partner Leslee Dart. ’We did a

good job, and are sorry to see him leave.’



Full Picture’s client roster includes Miramax Films, hotelier Ian

Schrager and supermodels Naomi Campbell and Heidi Klum. ’We’re one year

old and have all our original clients intact,’ crowed Gruber.



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