PR Play of the Week: Capt. Morgan and Carville mix it up

If you're running a campaign - political, PR or otherwise - former Clinton strategist James Carville is a good guy to have on your side.

If you're running a campaign - political, PR or otherwise - former Clinton strategist James Carville is a good guy to have on your side.

If you're running a campaign - political, PR or otherwise - former Clinton strategist James Carville is a good guy to have on your side.

Don't think this lesson was lost on Seagram Americas, which brought in Carville to keep the press updated on the progress of its swashbuckling presidential candidate, rum magnate Captain Morgan.

While California representative Loretta Sanchez may have had her knuckles rapped for holding a fund-raiser at the Playboy Mansion, Carville has managed to avoid any such controversy. He'll be at the mansion in October in his capacity as campaign manager for the famed Seagram's rum brand.

Carville was signed up by DC-based PR agency Chlopak, Leonard Schechter & Associates (CLS). But one factor that may have persuaded the loquacious and often bawdy former Clinton booster to participate is the involvement of Playboy.com in the promotion.

In conjunction with Rum.com, the Playboy site ran a competition this summer to get visitors to select a running mate for Captain Morgan, based on her 'fun-raising skills.' Carville, who is repped by the Washington Speaker's Bureau, is also starring in a cable TV commercial set in Captain Morgan's campaign HQ.

In it, an advisor wondering why his speech is wet is told to head to the basement, where he subsequently finds Carville in the hot tub with Captain Morgan and a variety of young women. CLS spokesperson Sheri Singer said Carville ad-libbed much of his dialogue, showing the Captain how to squeeze water out of his hands.

And people say political PR pros don't have any special talents.



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