Ogilvy hopes tech win, new hires will ignite ailing Chicago office

CHICAGO: Ogilvy has revved up its Chicago office - one of the few underperforming outposts in the Ogilvy network last year - with a sizeable new technology account and two senior-level staffers.

CHICAGO: Ogilvy has revved up its Chicago office - one of the few underperforming outposts in the Ogilvy network last year - with a sizeable new technology account and two senior-level staffers.

CHICAGO: Ogilvy has revved up its Chicago office - one of the few underperforming outposts in the Ogilvy network last year - with a sizeable new technology account and two senior-level staffers.

The recent moves are a key part of Chicago managing director Brad Wilks' plan to revamp the Windy City office, which saw 1999 revenues fall to dollars 4.2 million from dollars 6.8 million in 1998.

Wilks, who assumed the Chicago reins in June 1999, is predicting the office will top dollars 6.8 million in revenues this year. Of the 40 staffers in the Chicago office today, only three remain from before Wilks' arrival.

The office's latest win is ICSA.net, a Reston, VA-based Internet security supplier that plans to spend in the mid-five-figures-per-month range on PR.

ICSA chief marketing officer Peter Horst said he spoke with six firms before deciding on Ogilvy. The 11-year-old company is well known in tech circles but wants to introduce itself to mainstream corporate America.

'We were getting lots of ink, but not the right kind of ink,' Horst explained.

Ogilvy/Chicago's two new senior hires are Amy Hesser, a VP in the tech practice and director of media relations, and Louis Pukelis, a VP in the corporate practice. Hesser, who arrives from Chicago tech boutique Tech Image, previously worked as a TV news reporter in Chicago and Pittsburgh.

Pukelis was formerly a VP with Chicago's KemperLesnik Communications.





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