Newswires fortify foreign presence

NEW YORK: Business Wire and PR Newswire, the two juggernauts of news release distribution, are stepping up their foreign invasions.

NEW YORK: Business Wire and PR Newswire, the two juggernauts of news release distribution, are stepping up their foreign invasions.

NEW YORK: Business Wire and PR Newswire, the two juggernauts of news release distribution, are stepping up their foreign invasions.

This week in Tel Aviv, Business Wire plans to announce the launch of Business Wire Israel. The news comes on the heels of BW's distribution deal with Pressrelations.de and a marketing pact with Infotec Communications.

These two media outlets will help BW carve a niche in the European German-speaking markets, including Austria, Switzerland and Liechtenstein.

Meanwhile, thanks to a distribution deal with ITWeb, BW moved into South Africa - a market where PRN made a significant push of its own recently.

PRN signed a deal late last month with BDFM to launch PR Newswire South Africa. BDFM is the publisher of Business Day and Financial Mail publications.

Last week PRN announced the debut of PR Newswire Asia, with its flagship office in Singapore. Other PRN office openings this year included Mexico, Taipei and the expansion of the Brazilian operation to include a Rio de Janeiro post.

A source close to the wire said that PRN is not done for 2000 and will open a handful of other bureaus later this year.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.