CenterBeam opts for G/H in Chicago

SANTA CLARA, CA: A California tech company that wanted to go outside Silicon Valley for PR has handed its dollars 300,000-dollars 400,000 account to Golin/Harris' Chicago office.

SANTA CLARA, CA: A California tech company that wanted to go outside Silicon Valley for PR has handed its dollars 300,000-dollars 400,000 account to Golin/Harris' Chicago office.

SANTA CLARA, CA: A California tech company that wanted to go outside Silicon Valley for PR has handed its dollars 300,000-dollars 400,000 account to Golin/Harris' Chicago office.

The agency has assigned a five-person core team to new client CenterBeam, a Santa Clara, CA-based company that provides computer and IT support to small and midsized companies. Golin beat out three other agencies in Chicago and New York for the account, according to director of corporate communications Ken Montgomery.

'We wanted to get out of the area, and we wanted a full-service agency that could focus on local markets and vertical markets,' he explained.

Montgomery initially contacted about a dozen firms, but said he quickly grew tired of trying to reach West Coast tech PR agencies.

'There's a sense that they're doing you a favor,' he said, noting that these agencies often failed to return calls or e-mails.

Montgomery said the PR push will focus on local markets. Backed by big names like Microsoft and Intel, CenterBeam has received its share of national press coverage but believes potential users look to local media as well as industry trade pubs for information.

'They were looking for a little more creativity than local firms offered and for other brand-building experience,' said Golin SVP Marc Rose.





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