Ad, PR firms line up for dollars 36m utility push

AUSTIN: Twenty PR and advertising teams have lined up to take a crack at the dollars 36 million public education project on electric competition currently up for grabs in Texas.

AUSTIN: Twenty PR and advertising teams have lined up to take a crack at the dollars 36 million public education project on electric competition currently up for grabs in Texas.

AUSTIN: Twenty PR and advertising teams have lined up to take a crack at the dollars 36 million public education project on electric competition currently up for grabs in Texas.

Burson-Marsteller, Fleishman-Hillard, BSMG and Manning Selvage & Lee were among the national firms meeting the deadline for notices of intent to submit proposals, according to a Texas Public Utility Commission press release. Notices of intent were recommended but not required, according to PUC customer education liaison Bob Bartels.

Completed proposals are due September 18, and Bartels expects several more agencies to respond by then. Finalists will be announced in late September.

The first year of the contract, which agencies are now bidding on, will be worth dollars 11.5 million. A communications plan developed by New Hampshire-based energy deregulation specialists High Point Communications and Gregory S. Franklin Associates calls for a four-year, integrated campaign in which PR will lead all other communication efforts (PRWeek, July 31).

Agencies filing notices of intent thus far include Burson with Earle Palmer Brown Advertising; BSMG; Fleishman; Gibbs & Soell; Bromley Communications with MS&L; McCann-Erickson Southwest; Berry Brown Advertising; Regian & Wilson/Grey Advertising; Navigant Consulting; Gleason/Caslise Associates; BBDO Advertising; Admarc Southwest; Artworks Advertising Agency; Bozell Kamstra; JWT Specialized Communications; The Boyer Group; R.J. Kolar Marketing and Advertising; Sherry Matthews Advertising; the Center for the Persuasive Arts and K. Fernandez & Associates; and Sachnowitz & Co.



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