Unilever seeks press in US with PR exec hire

NEW YORK: Unilever, one of the world's largest consumer products firms, is ramping up its profile in the US with the appointment of Stephen Milton as its first PR director.

NEW YORK: Unilever, one of the world's largest consumer products firms, is ramping up its profile in the US with the appointment of Stephen Milton as its first PR director.

NEW YORK: Unilever, one of the world's largest consumer products firms, is ramping up its profile in the US with the appointment of Stephen Milton as its first PR director.

He joins from the company's London office, where he was corporate relations manager. Milton is overseeing the firm's corporate agency, Burson-Marsteller, and reports to Paul Wood, Unilever's VP corporate affairs.

'We have acquired Ben & Jerry's, Slim-Fast and are in the process of acquiring Bestfoods,' said Wood. 'The Unilever profile has been quite low key and there is a need to leverage the brand. My job is to put the name into the business and broadcast media.'

The Bestfoods purchase will double the company's size in the US. Burson is currently launching a new laundry product, Wisk tablets, through the consumer press. Milton said the firm was happy with the agency's work, but admitted that Unilever would be looking at the work of other agencies in addition to Burson.

Last month the firm appointed Charles Strauss president and CEO of US operations. It is also searching for its first North American interactive media-buying agency.

Strauss joins the company from one of its divisions, Unilever Home & Personal Care, North America. He joined the firm in 1986 when Cheeseborough-Pond's was acquired. Globally, Unilever's sales are in excess of dollars 45 billion with sales forecast to grow up to 5% once the benefits of recent buys Ben & Jerry's and Slim-Fast kick in.





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