UN tries to keep peace during summit

NEW YORK: New Yorkers are well known for their short fuses, but when 149 world leaders hit town in the same week as the MTV Video Music Awards and the US Open, who could blame them for kvetching?

NEW YORK: New Yorkers are well known for their short fuses, but when 149 world leaders hit town in the same week as the MTV Video Music Awards and the US Open, who could blame them for kvetching?

NEW YORK: New Yorkers are well known for their short fuses, but when 149 world leaders hit town in the same week as the MTV Video Music Awards and the US Open, who could blame them for kvetching?

For once however, the United Nations has been pro-active on the PR front.

The UN's public information office has been working with Young & Rubicam's integrated marketing division, Brand Buzz, to explain the aims of the first ever Millennium summit.

Brand Buzz, working on a pro-bono basis, devised a PR and advertising campaign to engender goodwill and explain some of the UN goals. That included a TV commercial and posters at bus stops, subways and phone kiosks.

Carmel Mulvany, UN public affairs officer, said: 'The UN felt it needed to speak directly to New York to explain its goals,' adding, 'We would like an ongoing relationship.'

The various missions and the UN have, however, been at odds over which PR division would keep the NYPD and news media informed about arrivals and road closures. One source said the US mission to the UN had to be pressured into the task. However, U.S. mission spokeswoman Mary Ellen Glynn said: 'Since the US is host country, we felt we had a moral obligation to do it.'



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