Page Society taps Basista

NEW YORK: The Arthur W. Page Society has appointed Paul Basista, as its first full-time executive director. Basista replaces E. Bruce Harrison, who resigned from the part-time position in April after serving for three years.

NEW YORK: The Arthur W. Page Society has appointed Paul Basista, as its first full-time executive director. Basista replaces E. Bruce Harrison, who resigned from the part-time position in April after serving for three years.

NEW YORK: The Arthur W. Page Society has appointed Paul Basista, as its first full-time executive director. Basista replaces E. Bruce Harrison, who resigned from the part-time position in April after serving for three years.

The 300-member organization runs seminars and conducts research projects to increase professionalism in the PR industry.

Hiring a full-time ED represents 'an acceleration of the outreach of the APS,' said Larry Speakes, the society's VP of marketing.

'It's an opportunity to increase the membership and to develop a more thorough program,' Speakes said.

The society recently conducted a survey of how the senior PR officer role has changed in the last decade, investigating such standards as reporting relationships and job content.

Prior to this post, Basista was chief staff officer of the national Graphic Artists Guild.





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