Lexis finds a partner in Press Access

DAYTON, OH: Looking for a partner to help it penetrate the PR industry, online data provider Lexis-Nexis acquired Press Access last week for dollars 28 million.

DAYTON, OH: Looking for a partner to help it penetrate the PR industry, online data provider Lexis-Nexis acquired Press Access last week for dollars 28 million.

DAYTON, OH: Looking for a partner to help it penetrate the PR industry, online data provider Lexis-Nexis acquired Press Access last week for dollars 28 million.

With Lexis-Nexis paying the bills now, Press Access has the cash and resources to build up its Web-based applications, while integrating valuable Lexis-Nexis content into its products.

New Press Access features will include expansion of coverage (the vendor currently only focuses on technology, healthcare and financial publications); enterprise-wide information solutions; and analysis of media coverage leveraging indexing and metadata.

For some time, Lexis-Nexis has been seeking partners to help leverage its content - at last count its searchable databases numbered over 2.5 billion documents.

'Taking our content and their front-end, we plan to begin introducing new products within the next six months,' said Don Thibeau, VP of business development at Lexis-Nexis.

A private company based in Boston with sales posts in Los Angeles, San Francisco and Chicago, Press Access has been looking for a cash infusion all year.

'Not only does this give us access to that capital, we are now part of Lexis-Nexis, which includes a sales force of over 500,' said Rochelle Nemrow, Press Access' co-founder and VP of product strategy.

Meanwhile, cross-marketing schemes will give Press Access a crack at the tens of thousands of PR pros that use Lexis-Nexis services, said Thibeau.



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