Last Call: Filthy people earn some extra cash

Monica Lewinsky isn't the only person who likes to keep stained clothing.

Brainstorming for ways to promote Whisk laundry tablets, ace consumer PR pro Lisa Kovitz asked client Unilever about what happens at the firm's laundry lab in Edgewater, NJ. As it happens, the lab has a fantastic collection of stains to test its products on. But there is one problem: the lab just can't get enough dirty laundry, so it pays restaurant workers and the homeless for their deeply soiled clothing.

All this was fascinating stuff for Kovitz, who knew the secrets of the laundry lab would be a hit with reporters. However the client didn't seem to think it was of any interest. Kovitz won the day when her stain and the imminent launch of laundry tablets were carried by The New York Times' advertising column on August 25.





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