Labuda arrives at APCO's DC office

WASHINGTON, DC: Laurie Labuda is coming to APCO's Washington office, a move that signifies the importance lobbying and public affairs firms place on the emerging issue of e-commerce.

WASHINGTON, DC: Laurie Labuda is coming to APCO's Washington office, a move that signifies the importance lobbying and public affairs firms place on the emerging issue of e-commerce.

WASHINGTON, DC: Laurie Labuda is coming to APCO's Washington office, a move that signifies the importance lobbying and public affairs firms place on the emerging issue of e-commerce.

Labuda joins APCO as a vice president, having spent the last three years in Paris as administrator of the committee on consumer policy at the Organization for Economic Cooperation and Development. (OECD is an international organization whose membership comprises 29 industrialized countries.

It attempts to develop effective policies on a wide variety of issues.) Prior to joining OECD, Labuda was a special advisor to Federal Trade Commissioner Christine Varney.

PR is playing a more important role in international e-commerce policy-making than is generally acknowledged. 'The Internet is a global medium and you need a global policy perspective,' said Labuda.

Typically, the decision-making is portrayed as occurring behind closed doors in bodies such as the World Trade Organization, European Union and OECD. But Labuda noted that at least on e-commerce, 'There's widespread acceptance that business and consumer groups have something to say because e-commerce is a dynamic industry and technological changes are evolving so quickly. Being able to communicate a good message to those bodies is beneficial.'



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