Hey y'all, PR and accents don't mix

WASHINGTON, DC: Do y'all speak with a drawl? Then perhaps you shouldn't be in PR. And certainly don't plan a job in broadcast journalism.

WASHINGTON, DC: Do y'all speak with a drawl? Then perhaps you shouldn't be in PR. And certainly don't plan a job in broadcast journalism.

WASHINGTON, DC: Do y'all speak with a drawl? Then perhaps you shouldn't be in PR. And certainly don't plan a job in broadcast journalism.

A recent study of 56 human resources managers by researchers at the University of North Texas revealed that job recruiters show a negative bias against certain regional accents.

After listening to a recording of men from different US regions, subjects were asked to rate positively or negatively 14 characteristics including intelligence, education, competency, energy level, and assertiveness.

People with unidentifiable accents, such as from California or the Midwest, were rated the most positively, while people with regional accents, such as from Louisiana and New Jersey, were rated the most negatively.

'Anyone from Mississippi isn't less intelligent,' said Dr. Joyce Cukor-Avila, assistant professor English at University of North Texas, 'but it's a perception.'



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