And in DC, former Reagan pro pulled in to prep Ford's Nasser

WASHINGTON, DC: Michael Deaver, former Reagan deputy chief of staff, was hired to prepare Ford CEO Jacques Nasser for his testimony before Congress, PRWeek has learned.

WASHINGTON, DC: Michael Deaver, former Reagan deputy chief of staff, was hired to prepare Ford CEO Jacques Nasser for his testimony before Congress, PRWeek has learned.

WASHINGTON, DC: Michael Deaver, former Reagan deputy chief of staff, was hired to prepare Ford CEO Jacques Nasser for his testimony before Congress, PRWeek has learned.

Nasser has become Ford's public face during the crisis, even appearing in apologetic TV commercials. But initially he refused to testify, claiming he was too busy. He changed his mind, but insisted he not be seated next to Bridgestone CEO Masatoshi Ono.

Edelman EVP Deaver spent Labor Day coaching Nasser for his Congress appearance.

The exact nature of Deaver's hiring is uncertain.

Public affairs experts are expected to play a role for a while, but it is still not known if measures will be taken before next year's new Congress.

'With a month to go and appropriations bills to consider, we're not sure it'd be prudent to rush through new regulations,' said one congressional staffer.

Meanwhile, as PRWeek was going to press, and in a further blow to Firestone's beleaguered defense of its brand and reputation, Washington, DC lobbying firm Baker, Donelson, Bearman & Caldwell was rumored to have severed its relationship with the tire manufacturer. The firm boasts former Senate majority leader Howard Baker on its roster. Managing partner Cramwell Montgomery refused comment.

Firestone uses four other law firms: Holland & Knight, King & Spalding, Stuntz, Davis and Staffier; and Crowell & Moring.



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