Microsoft loses top pro to West Coast marketing shop

SEATTLE: Microsoft's top PR pro, Greg Shaw, has left his post to run the West Coast arm of SSK, the New York-based marketing firm partly owned by Creative Artists Agency (CAA).

SEATTLE: Microsoft's top PR pro, Greg Shaw, has left his post to run the West Coast arm of SSK, the New York-based marketing firm partly owned by Creative Artists Agency (CAA).

SEATTLE: Microsoft's top PR pro, Greg Shaw, has left his post to run the West Coast arm of SSK, the New York-based marketing firm partly owned by Creative Artists Agency (CAA).

Shaw, 36, has joined as the company's fourth equity partner and will head up West Coast operations from a Seattle base. Shaw will also help develop and drive SSK's soon-to-be-launched digital capability, which will offer marcom, advertising and PR services to technology companies and non-tech companies moving into Internet ventures.

'There were just no more opportunities for me at Microsoft,' explained Shaw, 36, who started with the Redmond software giant six years ago as corporate PR manager.

One of Shaw's first clients at the new venture will be his former employer.

According to Shaw, SSK will handle a variety of corporate communications and other high-level strategic counsel projects for Microsoft. However, he emphasized that Waggener Edstrom would remain Microsoft's corporate agency of record.

Shaw's old job has been split between Microsoft director of PR and public affairs director Mark Murray and director of marketing PR John Pinette.





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