Last Call: PSA takes public by storm, tornado

Those who saw The Perfect Storm and felt they had one up on the ill-prepared fishermen should think again.

A new PSA from The Federal Emergency Management Agency (FEMA) aims to frighten - oops, sorry - warn people about the dangers of hurricanes and floods. 'People don't think it can happen to them,' says Cindy Ramsey, national public affairs manager for FEMA.

The PSAs, produced by Environmental Communications Associates of Boulder, CO, are packed with sounds of threatening tornadoes and hurricanes, breaking wood and cries of 'The roof's collapsing! The water! Everything's ruined!'

The PSA's announcer sagely advises: 'You can't prevent the weather, but you can prevent the damage.'

Never mind that. Where's George Clooney when we need him?





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