JWT names senior partner to oversee De Beers team

NEW YORK: WPP advertising agency J Walter Thompson has appointed Isabelle Kellogg senior partner in charge of consumer PR. The newly created post involves working directly for client De Beers Group.

NEW YORK: WPP advertising agency J Walter Thompson has appointed Isabelle Kellogg senior partner in charge of consumer PR. The newly created post involves working directly for client De Beers Group.

NEW YORK: WPP advertising agency J Walter Thompson has appointed Isabelle Kellogg senior partner in charge of consumer PR. The newly created post involves working directly for client De Beers Group.

Kellogg started earlier this month and oversees a team of ten people working on the diamond information center, which handles De Beers PR from within JWT. The team also works on marketing, promotion and government issues relating to the company.

'My assignment is to form partnerships with fashion designers to bolster the diamond identity,' said Kellogg, who is planning events tied to New York fashion week Seventh on Sixth.

The position includes many of the responsibilities of Greg DiStefano, who quit to join jeweler David Yurman.

Kellogg comes aboard from Chopard Swiss Watch and Jewelry Co., where she served as director of PR. At Chopard, Kellogg managed an Oscar campaign that involved co-sponsorship of an Elton John Oscar viewing party. Other projects included attending the Cannes Film Festival and helping coordinate movie premieres.

She previously worked at LaForce & Stevens as management supervisor where, among other things, she supervised the public relations program for Krispy Kreme's IPO. She was also account supervisor at Evins Communications, where she oversaw the Rosewood Hotels account.

Kellogg's role at JWT is still being hammered out, though her appointment is part of a renewed marketing push by De Beers.

The firm, which sells two-thirds of the world's annual supply of rough diamonds, found itself under attack from human rights groups this summer.

In response, De Beers announced that it would no longer buy so-called 'conflict' diamonds, which are often a cause of fighting in regions such as Sierra Leone. The company won praise for the move.





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