Shandwick takes lashing for AdOne

LANESBORO, MN: Shandwick has landed itself in hot water with a local community after a client backed out of a computer giveaway campaign.

LANESBORO, MN: Shandwick has landed itself in hot water with a local community after a client backed out of a computer giveaway campaign.

LANESBORO, MN: Shandwick has landed itself in hot water with a local community after a client backed out of a computer giveaway campaign.

AdOne, an online local classified service backed by major media groups, parted company with Shandwick after moving its focus to the business community.

The result of that change has attracted some bad press for Shandwick, which was in the middle of a plan to put a free computer in the home of every person in Lanesboro, MN to publicize its client.

Shandwick was slammed last week by local newspaper St. Paul Pioneer Press for failing to tell people that the idea had been axed.

Shandwick consumer group SVP Alison Rhodes says she responded to a letter from the IT head at a local school and explained the situation last week.

Dan Manco, AdOne marketing director, said the firm had never made a formal offer to the town but had only presented the idea. AdOne, founded in 1995, is backed by 11 of the top 25 newspaper groups.



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