Sears steered by new CEO

CHICAGO: Sears, Roebuck and Co. has brought in financial communications agency Citigate Sard Verbinnen to provide counsel in light of the appointment of new CEO Alan Lacy.

CHICAGO: Sears, Roebuck and Co. has brought in financial communications agency Citigate Sard Verbinnen to provide counsel in light of the appointment of new CEO Alan Lacy.

CHICAGO: Sears, Roebuck and Co. has brought in financial communications agency Citigate Sard Verbinnen to provide counsel in light of the appointment of new CEO Alan Lacy.

A Sard staffer has been reviewing plans that Sears is formulating in-house, said Ron Culp, VP PR and government affairs. The priority is to show investors that it can continue earnings growth and fend off competition from Wal-Mart.

Sears has also launched an extensive employee communications program for Lacy, who will succeed retiring CEO Arthur Martinez on October 1.

The employee communications program includes a Web site - Alan's Listening Channel - that received 8,700 visitors its first two days; and two Sears-produced videos featuring Lacy. The CEO's internal communications are aimed at calming employee jitters about having a new chief.

Press reports have speculated a new Sears head will need to make drastic changes to stimulate growth. Two stories the day of Lacy's appointment speculated he already had decided on changes in Sears' merchandising mix that could impact some employees.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.