Pseudo ends run, but PIO works late

NEW YORK: Pseudo.com, a streaming-media company run by former CNNfn executive David Bohrman, laid off 175 staff members last Monday afternoon, effectively shutting down the site. SVP of marketing Jeanne Meyer was among the 175 unfortunate ex-employees.

NEW YORK: Pseudo.com, a streaming-media company run by former CNNfn executive David Bohrman, laid off 175 staff members last Monday afternoon, effectively shutting down the site. SVP of marketing Jeanne Meyer was among the 175 unfortunate ex-employees.

NEW YORK: Pseudo.com, a streaming-media company run by former CNNfn executive David Bohrman, laid off 175 staff members last Monday afternoon, effectively shutting down the site. SVP of marketing Jeanne Meyer was among the 175 unfortunate ex-employees.

Nonetheless, Meyer, who oversaw external communications with the support of Dan Klores Associates, continued to work unpaid to inform the media of the news.

Meyer decided against putting out an official press release and instead personally dealt with hundreds of press calls early last week. She said: 'It was really a down-to-the-wire decision (to close the site). I was surprised myself.'

The decision to fold the site has also affected outside suppliers. Dan Klores Associates had worked with the Web firm for two-and-a-half years.

The retainer was estimated at around dollars 27,000 a month, although the figure could not be confirmed.

Mark Hazlin, VP of new media at DKA, confirmed the agency was no longer working for Pseudo.com, but would not comment on whether payments would be met.

Mostly recently DKA had publicized Pseudo's Webcast of the Democratic Convention in August. The PR agency, which also represents Excite@Home, executed a PR stunt that involved staff being handed dollars 100 bills. The media call was made in response to a Time magazine article that listed Pseudo as a cyber sweatshop.

Pseudo.com closed when it failed to secure a further dollars 40 million in funding.



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