Peppercom picks up new b-to-b biz

NEW YORK: PepperCom has secured a range of new Internet accounts, primarily in the growing b-to-b sector.

NEW YORK: PepperCom has secured a range of new Internet accounts, primarily in the growing b-to-b sector.

NEW YORK: PepperCom has secured a range of new Internet accounts, primarily in the growing b-to-b sector.

The five-year-old agency has added eight new clients to its roster in the past couple of weeks, including Ferrous Exchange, which deals in the global steel industry, and BigMachines, which facilitates trading in industrial machines. Tele.com is a hi-end technology magazine designed for business executives. Edgix, Celariz, Nobelstar, Metastream and ChooseEnergy round off the new client list.

Steven Cody, PepperCom's managing partner said the agency has become more choosy about which Internet accounts it will accept, following the market correction in April that lead to financial uncertainty throughout the new economy.

The firm has a total of 35 clients, 30 of which are b-to-b companies, and posted dollars 4.5 million in billings in 1999.

Cody added that the agency administers a 15-point questionnaire to prospective clients in order to assess financial stability and the viability of the business plan. 'There are more untapped new areas in b-to-b that are still being explored, still being opened up,' Cody said. 'But since April, the analyst and media antennae are up higher.'

Other agencies that have announced new b-to-b business last week include Sawchuk, Brown and Martin PR.



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