Motorola and partners use phones to defend victims

CHICAGO: Motorola is cranking up its association with National Domestic Violence Awareness Month next month, when the Motorola-sponsored Donate a Phone Program will begin to distribute the first supply of used, refurbished cell phones to domestic violence victims.

CHICAGO: Motorola is cranking up its association with National Domestic Violence Awareness Month next month, when the Motorola-sponsored Donate a Phone Program will begin to distribute the first supply of used, refurbished cell phones to domestic violence victims.

CHICAGO: Motorola is cranking up its association with National Domestic Violence Awareness Month next month, when the Motorola-sponsored Donate a Phone Program will begin to distribute the first supply of used, refurbished cell phones to domestic violence victims.

Together with the Wireless Foundation, in conjunction with the National Coalition Against Domestic Violence, Motorola has spearheaded an effort to encourage people to contribute their old or broken phones to people in need. It has also urged its own staff to donate phones.

Motorola and the Wireless Foundation have been involved in integrating telephone services to help victims of domestic abuse since 1996, when the Call to Protect initiative was started.

The Donate a Phone portion of that program has brought a new dimension to the campaign, resulting in a number of segments on Good Morning America.

Actress Susan Sarandon appeared in a PSA to encourage people to donate their old phones to the cause.

'Motorola has taken responsibility for the refurbishment of those phones,' said Denise Gibson, a VP in the personal communications sector of Motorola and a boardmember of the Wireless Foundation, the philanthropic arm of the Cellular Telecommunications Industry Association.

A total of 90,000 used phones have been collected. Motorola is also contributing 17,000 new phones. Phones will be programmed with numbers of local services, including police, social services, women's shelters and the court.

The Wireless Foundation has worked closely with Motorola on the PR strategy.

Heidi Fincken, director of the foundation's programs, said they will be targeting major markets, with wireless carriers taking the lead by managing phone allocation within their communities.

Fincken stressed that the donation of lines and phone numbers by wireless carriers such as SBC Communications, Verizon and AT&T Wireless has enabled the phones to be made fully operational.

Motorola is also promoting increased education on warning signs of abuse via point of sale communication and the Internet.

Gibson spoke at the campaign's launch on Capitol Hill in September 1999, which 35 congress members attended. She also addressed the Cowle Conference of Women Legislators in Chicago in August 2000.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.