Richard Hatch may have out-survived his fellow castaways on CBS' Survivor, but PR execs won't be voting the show out of our lives anytime soon.
Each week, a new crop of Survivor-themed campaigns can be found splashed across the nation's news release wires.
Sweet, adorable Colleen Haskell was the latest castaway tapped for a PR play, showing up for the 15th Annual International Coastal Clean-up - a global effort organized by the environmentalists at the Center for Marine Conservation and the water filter folks at Brita.
Meanwhile, CBS continues to wring every last ounce of PR it can, arranging for various Survivors to co-host Live with Regis last week.
But our favorite has to be the Ultimate Survivor Bikini Challenge, where 10 scantily clad women have been stranded at a resort in Costa Rica, forced to compete in barbaric challenges like Twister and Bikini Jump Rope. Sorry Mr. Hatch, organizers have banned you from this competition.