INTERNATIONAL NEWS: Cordiant gobbles up Australia's PPR

SYDNEY: Cordiant Communications Group has snapped up the number two independent PR agency in Australia, PPR.

SYDNEY: Cordiant Communications Group has snapped up the number two independent PR agency in Australia, PPR.

SYDNEY: Cordiant Communications Group has snapped up the number two independent PR agency in Australia, PPR.

The British-based conglomerate, which also owns Financial Dynamics and Morgen-Walke Associates in the US, acquired the agency for an undisclosed sum. According to PRWeek's global rankings, PPR recorded income of Adollars 9 million (dollars 4.8 million) in 1999. The firm's income rose 48% over the past year.

Australia's soaring economy is helping to boost PR income all around.

The Olympics and increased corporate business have provided new projects for agencies all over the country.

- See Global Rankings, p57.





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