Fenton Communications takes heat for repping anti-GE clients

WASHINGTON, DC: At a press conference on Capital Hill last Thursday, representatives of libertarian-conservative groups and think tanks continued their criticism of Fenton Communications for representing clients that oppose genetically engineered foods (GE).

WASHINGTON, DC: At a press conference on Capital Hill last Thursday, representatives of libertarian-conservative groups and think tanks continued their criticism of Fenton Communications for representing clients that oppose genetically engineered foods (GE).

WASHINGTON, DC: At a press conference on Capital Hill last Thursday, representatives of libertarian-conservative groups and think tanks continued their criticism of Fenton Communications for representing clients that oppose genetically engineered foods (GE).

'We want to show that Fenton is at the nexus of the anti-biotechnology movement and that they represent organic food businesses,' said John Carlisle, director of the Environmental Policy Task Force at the National Center for Public Policy Research. 'We want to give the defenders of biotechnology the ammunition to rebut the (anti-biotechnology) campaign.'

Carlisle argues that GE can lead to greater agricultural productivity for the Third World and that leading government agencies have proclaimed its safety. Critics, however, raise questions over whether the testing has been thorough in regard to long-term impacts.

The first attack against Fenton came last month at a press conference unveiling a study called 'The Fear Profiteers.' NCPPR and Junkscience.com challenged the progressive PR firm's role for using what they claimed to be 'scare tactics' to allege health and medical problems caused by Alar, a chemical growth regulator used on apples and silicone breast implants.

Steve Milloy, publisher of Junkscience.com, contends the firm is 'socially irresponsible' in its tactics.

Fenton is currently involved in the grass-roots PR campaign called the Genetically Engineered Food Alert, now being waged by Greenpeace, the National Environmental Trust and other environmental organizations. The coalition has been campaigning outside supermarkets and staging protests outside the headquarters of major food manufacturers. At minimum, the coalition wants labeling and testing of GE foods.



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