Crisis control site sponsored in US

CHARLOTTE, NC: As the ongoing Ford and Firestone crisis dominates business headlines, crisis communications firm C4CS is teaming up with two German universities to launch a new Web site, www.crisisnavigator.org to serve as a clearing house for discussions, white papers and other resources devoted to crisis communications and issues management.

CHARLOTTE, NC: As the ongoing Ford and Firestone crisis dominates business headlines, crisis communications firm C4CS is teaming up with two German universities to launch a new Web site, www.crisisnavigator.org to serve as a clearing house for discussions, white papers and other resources devoted to crisis communications and issues management.

CHARLOTTE, NC: As the ongoing Ford and Firestone crisis dominates business headlines, crisis communications firm C4CS is teaming up with two German universities to launch a new Web site, www.crisisnavigator.org to serve as a clearing house for discussions, white papers and other resources devoted to crisis communications and issues management.

C4CS senior partner Oliver Schmidt, a native German, earlier this year came across a German-language crisis site put together by professors at the Universities of Kiel and Muenster. The site, launched in 1998, has been getting 10,000 hits a week and also has been producing a free crisis management newsletter with a subscription base of 1,500 German speaking corporate executives in three European countries.

Schmidt proposed becoming the American sponsor of an English-language version of the site. That's entailed translating the German materials on the site, finding more content and involving a professor at the University of North Carolina Charlotte to contribute to the site.

Schmidt envisions the new site becoming a portal to resources and discussions on crisis communications. 'This is the first site that appeals to an international crisis communications community,' he said.

Crisis communications is far more developed in the U.S. than in Europe, so European visitors to the site will benefit from reading about American crisis experiences, he said. Other topics on the site include risk and disaster management communications.





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