Campaigns: Full-body PR for full-body suit

Client: TYR Sport

Client: TYR Sport

Client: TYR Sport

PR Team: In-house

Campaign: Getting US Swimming to reverse its ban on 'full-body' suits in time for the US Olympic Trials

Time Frame: June 22 to July 18, 2000

Budget: dollars 35,000 (legal and photography fees will probably push the overall cost of the campaign to dollars 80,000).



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.