Broadvision and Magnet call it quits in amicable split

REDWOOD CITY, CA: Broadvision, a leading supplier of e-business applications, has placed its PR business up for review.

REDWOOD CITY, CA: Broadvision, a leading supplier of e-business applications, has placed its PR business up for review.

REDWOOD CITY, CA: Broadvision, a leading supplier of e-business applications, has placed its PR business up for review.

The account has been handled for the past four years by Capstone Communications, an Emeryville, CA-based boutique acquired in June by Havas-owned Creamer Dickson Basford and now part of newly created integrated agency, Magnet Communications (PRWeek June 26).

Representatives from both parties said the separation came about after a mutual and amicable decision - despite the fact that Capstone had touted Broadvision as one of its key clients at the time of the merger.

'After four and a half years, they were looking for a fresh approach, and we were happy to give our employees a chance to work on new things,' explained Michelle Webber, VP of Magnet Communications.

Broadvision PR director Janine Kromhout confirmed that she has begun the search for a new agency. 'We are still working with Magnet for the next few months, but we are also starting to look for an agency with strong interactive and IR capabilities,' she said. Specifically, 'an agency that has a UK office, for our increasing global needs,' she added.





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