Broadcast-quality video now available on Internet

NEW YORK: The NewsMarket has launched the first Web-based news distribution service that allows TV stations to download broadcast quality video directly from the Internet.

NEW YORK: The NewsMarket has launched the first Web-based news distribution service that allows TV stations to download broadcast quality video directly from the Internet.

NEW YORK: The NewsMarket has launched the first Web-based news distribution service that allows TV stations to download broadcast quality video directly from the Internet.

For an annual fee, The NewsMarket hosts video content, still images and text from its customer base of PR and corporate communications pros, and delivers it to broadcast journalists who use the service to receive personalized news.

Execs at competitors Newstream.com and Target Video News said that such broadband technology enabling broadcast quality video was still about a year in the making. But Shoba Purushothaman, CEO of The NewsMarket, said that her company has developed 'some' proprietary technology enabling broadcast quality video downloading. She added that most of it involves digital compression technology that converts video into digital format, after which TV stations can convert the digital information back to video. The NewsMarket also offers a monitoring service.

The company, which was launched at the start of the Olympics to capitalize on the event's large news and marketing contingencies, has already attracted clients including Visa, Coca-Cola, and Adidas.

Formerly known as Myfeed.com, The NewsMarket is backed by dollars 3 million in funding from PSINet and Barn Ventures LLC. The site can be found at TheNewsMarket.com.



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