Trimedia bucks trend, boosts dot-coms

NEW YORK: While dot-com business may have slowed for some, independent agency Trimedia expects its PR fees to jump 50% this year to dollars 3 million, thanks to new business from online financial exchanges.

NEW YORK: While dot-com business may have slowed for some, independent agency Trimedia expects its PR fees to jump 50% this year to dollars 3 million, thanks to new business from online financial exchanges.

NEW YORK: While dot-com business may have slowed for some, independent agency Trimedia expects its PR fees to jump 50% this year to dollars 3 million, thanks to new business from online financial exchanges.

The agency recently signed new clients FX Alliance, an online currency exchange; IntercontinentalExchange, an online energy and metals exchange; and the International Securities Exchange, an online options market, said Martin Mosbacher, managing partner and chairman.

In the wake of the wins, Trimedia has brought in extra hands to the pump, hiring Neil Shapiro, a former senior producer for Your World with Neil Cavuto on the Fox News Channel, as an SVP and Durudee Sirichanya from the World Bank as a senior account supervisor. At the same time, Andrew Yemma has been promoted from SVP to managing partner at the firm. Trimedia now has a staff of 15 people and revenues have doubled in the past two years, Mosbacher said.

Fifteen-year-old Trimedia has specialized in financial and exchange-related business since its founding. European financial institutions, including a German exchange, make up the bulk of its client roster.

The roots of its specialty lie in the backgrounds of Mosbacher and managing partner Matt Zachowski, who had both worked in PR and marketing for New York's Commodity Exchange before starting their firm. Yemma had handled PR for the Chicago Mercantile Exchange and the New York Stock Exchange before joining Trimedia in 1998.

Trimedia boasts crisis communications, media relations and event planning among its portfolio of services.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.