PR21 ends search for leading exec

NEW YORK, NY: Following a six-month search which involved talks with at least one other agency chief, Richard Edelman has selected Gus Weill to run fledgling spin-off agency PR 21.

NEW YORK, NY: Following a six-month search which involved talks with at least one other agency chief, Richard Edelman has selected Gus Weill to run fledgling spin-off agency PR 21.

NEW YORK, NY: Following a six-month search which involved talks with at least one other agency chief, Richard Edelman has selected Gus Weill to run fledgling spin-off agency PR 21.

Weill, 38, is a former head of Edelman's New York public affairs practice.

He went on to be chairman of Burson-Marsteller's corporate and financial practice, but was most recently managing director after stepping down to concentrate on Citigroup, one of Burson's global clients.

He starts this month with a mandate to grow PR 21's revenue by a third.

PR 21 has experienced substantial growth since its birth in February 1998.

It was initially launched as a hi-tech firm, but has grown to encompass more traditional clients. Fees are currently dollars 18 million and were boosted this summer by the acquisition of the overseas offices of the Rowland Company.

The agency has been without a leader since April, when Will Sullivan left to join on-line traffic company Wam!Net.





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