Ogilvy follows trend, will leave Silicon Valley

SAN FRANCISCO: Citing recruiting and quality of life issues, Alexander Ogilvy PR has announced plans to shutter its two-year-old Silicon Valley office and consolidate the agency's Bay Area presence in San Francisco.

SAN FRANCISCO: Citing recruiting and quality of life issues, Alexander Ogilvy PR has announced plans to shutter its two-year-old Silicon Valley office and consolidate the agency's Bay Area presence in San Francisco.

SAN FRANCISCO: Citing recruiting and quality of life issues, Alexander Ogilvy PR has announced plans to shutter its two-year-old Silicon Valley office and consolidate the agency's Bay Area presence in San Francisco.

By the end of this month, all 20 employees at Ogilvy's Menlo Park branch will relocate to the firm's existing San Francisco digs. Within six months, Ogilvy will move to a larger downtown space, according to US Western region president Holland Carney.

Only GM Kate O'Sullivan, who has overseen Silicon Valley operations for the past year, will not be making the move - she has left the agency to join a wireless start-up.

In combining the two offices, Ogilvy is joining a growing exodus from Silicon Valley by the major agencies. Burson-Marsteller undertook a similar consolidation in 1999, and others, such as The Weber Group (soon to be Weber-Shandwick), are rumored to be following suit. On the other hand, Edelman, Ketchum, BSMG and now Text 100 continue to operate full-service offices on the Peninsula as well as in San Francisco.

'Our original strategy of opening a second Bay Area office 29 miles south of San Francisco was to recruit talent.' said Carney.

'It has turned out that over half the staff there were doing the reverse commute, and the overwhelming majority of new candidates are based in the city,' she added.

Ogilvy newly consolidated Bay Area office will produce more than dollars 10 million in fee revenue, making it the largest of the firm's nine offices.





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