INTERNATIONAL NEWS: Hill & Knowlton grows with new acquisition of Vox in Argentina

BUENOS AIRES, ARGENTINA: Hill & Knowlton has taken a significant step in strengthening its grip on Latin America by picking up Argentine PR firm Vox Consulting, as predicted by PRWeek (October 2). Although terms of the deal were not disclosed, H&K could now double its size in Argentina to at least dollars 2 million in fees and become a major player among the top 10 PR agencies there.

BUENOS AIRES, ARGENTINA: Hill & Knowlton has taken a significant step in strengthening its grip on Latin America by picking up Argentine PR firm Vox Consulting, as predicted by PRWeek (October 2). Although terms of the deal were not disclosed, H&K could now double its size in Argentina to at least dollars 2 million in fees and become a major player among the top 10 PR agencies there.

BUENOS AIRES, ARGENTINA: Hill & Knowlton has taken a significant step in strengthening its grip on Latin America by picking up Argentine PR firm Vox Consulting, as predicted by PRWeek (October 2). Although terms of the deal were not disclosed, H&K could now double its size in Argentina to at least dollars 2 million in fees and become a major player among the top 10 PR agencies there.

With Vox, H&K gains 10 executives and top accounts, including clients such as Hyundai Motors, Hertz, American Express and Johnson & Johnson Medical. American Express was an H&K account years ago until Vox owner Monica Maturano snatched it away.

H&K's local boss, Edgardo Frola, relinquished his role as CEO to Maturano, but he will remain president.

Vox is one of the youngest PR firms in Argentina, recently celebrating its one-year anniversary. The firm became an affiliate of Fleishman only five months ago. It was rumored that F-H also bid to buy Vox, and now the deal leaves Fleishman without representation in Argentina.

However, Rissig Licha, the Miami-based CEO of Fleishman Latin America, said that his firm plans to announce a new local affiliate soon.

Maturano said Vox will continue to exist as brand but only for event marketing and executive training purposes.

Ownership of H&K Argentina is now divided between H&K (owned by WPP), Juan Capello (H&K's New York-based president for Latin America), Edgardo Frola and Maturano.

H&K owns two offices in Argentina (in Buenos Aires and Sao Paulo) in addition to offices in Mexico, Chile and Guatemala.





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