True North might be ripe for buyout

CHICAGO: Communications giant True North is ripe for takeover thanks to its loss of roughly dollars 140 million annually - 9% of its total annual revenues - as DaimlerChrysler consolidates its ad business with Omnicom Group's BBDO.

CHICAGO: Communications giant True North is ripe for takeover thanks to its loss of roughly dollars 140 million annually - 9% of its total annual revenues - as DaimlerChrysler consolidates its ad business with Omnicom Group's BBDO.

CHICAGO: Communications giant True North is ripe for takeover thanks to its loss of roughly dollars 140 million annually - 9% of its total annual revenues - as DaimlerChrysler consolidates its ad business with Omnicom Group's BBDO.

The PR prize to any buyer would be True North's BSMG Worldwide, the seventh largest US PR agency, and the world's eighth largest with dollars 145 million in 1999 revenues.



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