QUESTIONS & ANSWERS: Anne Taylor - She blows glass and watches trash TV at lunchtime. Meet Anne Taylor, the multi-talented, straight-talking account executive at Schwartz PR Interactive

Describe the company you work for: Schwartz PR Interactive is a Silicon Alley-based boutique that spun off from Schwartz Public Relations Associates late last year. Schwartz PR Interactive has been working with Internet-based companies since 1993 and has 10 employees focusing exclusively on Internet accounts. We believe in working with clients as an extension of their marketing teams.

Describe the company you work for: Schwartz PR Interactive is a Silicon Alley-based boutique that spun off from Schwartz Public Relations Associates late last year. Schwartz PR Interactive has been working with Internet-based companies since 1993 and has 10 employees focusing exclusively on Internet accounts. We believe in working with clients as an extension of their marketing teams.

Describe the company you work for: Schwartz PR Interactive is a Silicon Alley-based boutique that spun off from Schwartz Public Relations Associates late last year. Schwartz PR Interactive has been working with Internet-based companies since 1993 and has 10 employees focusing exclusively on Internet accounts. We believe in working with clients as an extension of their marketing teams.

What do you do there? Since we're small, we all work on just about every account - it's a true team effort. My responsibilities run the gamut of PR - strategizing, writing, pitching, researching and evaluating new business opportunities.

How do you make a difference? I am a critical analyst of new business.

Tell us something embarrassing about your agency. A few of us watch trash TV - Change of Heart - during lunch.

What is your most embarrassing moment/biggest failure? My first client, a dot-com, went bust as part of the e-Christmas '99 shakeout.

How did you get into PR? I started at college interning for the Spoleto Festival USA and a political consulting firm.

How did you get where you are today? I surrounded myself with excellent mentors who helped me grow my PR career.

What would you do if you didn't do what you do? I would be a glass bead designer/maker.

What would you like to change about the PR industry? Put an end to agencies that use junior people or interns to spam pitch journalists. It gives PR a bad image. Instead AEs should be making informed, targeted pitches themselves.

What will be the next big thing to hit PR and why? PR professionals migrating to consulting companies, especially dot-coms, advising on how to choose the right PR agency.

Who do you most look like? Alanis Morissette and Natalie Merchant. It depends on the hair style.

Do you have a secret daily pleasure? Comparing my Yahoo! horoscope with a co-worker.

What is your worst habit? Commenting out loud, in the morning, about the daily news as I read my newsletters.

What are your hobbies? Reading, jewelry-making, glassblowing, gardening and travel.

What will you do when you retire? Move to Italy and continue glassblowing.

What is your best ability? I get to the point and tell it like it is.



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