Most desirable PR traits told at PRSA

SOUTHFIELD, MI: CEOs want five key attributes in their PR counsel, former American Motors chairman and CEO Gerald C. Meyers told the Automotive Council of the Detroit PRSA chapter earlier this month.

SOUTHFIELD, MI: CEOs want five key attributes in their PR counsel, former American Motors chairman and CEO Gerald C. Meyers told the Automotive Council of the Detroit PRSA chapter earlier this month.

SOUTHFIELD, MI: CEOs want five key attributes in their PR counsel, former American Motors chairman and CEO Gerald C. Meyers told the Automotive Council of the Detroit PRSA chapter earlier this month.

Based on his experience and interviews with some 300 CEOs, Meyers has devised a list of desired PR attributes. An input/output person who keeps the boss informed and can advise action was first on the list.

Also important was a sounding board, someone the CEO can talk to. 'CEOs can be very lonely, apprehensive of confiding too much in operating execs who may have their own axes to grind,' said Meyers.

Someone reliable for 'providing early warning - what are the problems, where are they, when will they hit' is also a priority. Meyers praised his one-time AMC PR chief Jim Tolley for 'educating me when I was still data-driven.'

Finally, an effective PR practitioner should be someone 'with a conscience, who can rethink' conventional ideas and 'a cool crisis manager - a dependable, objective person.'

Meyers' latest book was recently published by John Wiley & Sons.



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