LAST CALL: Forcing exercise, missing giggles

Sometimes PRWeek has a press release land on the doormat which yells 'Last Call!' at the top of its lungs.

One such missive was from FL-based L&L Communica-tions, which wanted us to know that it had sponsored a month-long program 'designed to empower employees to get mentally and physically healthy.' This was achieved by forcing flacks to compete in softball and beach volleyball games and, of course, take a class in financial strategy (we're not making this up).

Unfortunately, it would appear that the improvements have been at the expense of a sense of humor. After extensive cajoling and attempted mood-lightening, trying desperately to mine a tale of some out-of-shape PR guy impaling himself on a pummel horse, we resorted to simply inquiring: didn't anything funny happen during the month?

We'll just let this remarkably unfunny answer speak for itself: 'We participated in a 5K run to benefit Down Syndrome, and one of our principals has a child with (the disorder).'

Media training, anyone?





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